Search Engine Optimisation (SEO)

Get into the Top 10!

A website is worthless if nobody can find it.

Digital Soul has considerable expertise in getting websites noticed and driving customer traffic via Search Engine Optimisation (SEO). SEO is the process that puts your website at the top of internet search engine listings (e.g. Google) and is essential for connecting with customers and building new and repeat business in today's digital world.

Getting ranked high on Google can be achieved through paid advertising or via placement in the natural top 10 listings using SEO. Digital Soul offers various SEO packages to suit specific business needs and only employ successful ranking methods accepted by Google, Yahoo and Bing. We specialise in driving website traffic through search engines without reverting to paid advertising. While Pay per Click (PPC) advertising is a great option, we prefer to get our clients free website traffic from organic strategies.

All commercial enterprises will benefit from SEO. Whether you are a sole-trader; home business; online store; SME or large corporate, once we understand your commercial objectives and budget, Digital Soul can manage a successful SEO campaign focused on getting your site to the top of that Google page.

Organic Search Engine Optimisation

Organic SEO delivers a natural high placement on organic search engine results pages. Digital Soul achieves this by using successful techniques such as Keyword research and analysis, link building and developing relevant business content.

Pay Per Click (PPC) Campaigns

PPC is an internet marketing algorithm used to price online advertisements. Advertisers pay Google, for instance, an agreed PPC rate when a display ad is clicked on, regardless if a sale is made or not.

PPC is effective in that it delivers targeted and relevant customer traffic that converts into real ROI. Digital Soul uses its knowledge of PPC to gain instant results on your website via a Google AdWords PPC campaign.

Social Media Marketing

Every business needs to engage with its audience over social media platforms. Dialogue across sites such as Facebook, Twitter, Pinterest, LinkedIn, Instagram etc. is now central to any successful commercial strategy.

Digital Soul can engage your company across any or all of these social networks effectively and help your brand reach out to thousands of new potential customers.

Other SEO-based solutions Digital Soul can implement for clients include:
Competitive Analysis, E-mail Marketing, Search Engine Submission, Blog Installation, Banner Ad Creation and Implementation, Google Analytics and Site Map Generation.